At the corner of Willow and Allen Streets in
Waterloo, across from the former St. Louis Catholic School (see the Nov. 16 blog
post St. Louis Catholic School), sits an empty lot that has been mostly
vacant for decades.
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Click to enlarge.
The corner in question – Allen and Willow Streets in autumn,
2012.
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Since the City of Waterloo recently bought
the space, along with the school building itself, the corner has gotten a lot
of attention in the surrounding neighbourhood.
Its future is an open question, but its past is a bit less of a mystery
– and it’s pretty interesting.
Walking through this quiet intersection,
looking at the empty corner, can your imagination conjure a looming,
four-storey factory built right up to the edge of the sidewalk and stretching along
both streets?
Between 1903 and 1930, that’s exactly what
occupied this lot. Prior to 1903, it
was apparently empty:
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Click to enlarge.
Part of a c. 1895 birds-eye view of the town of Waterloo,
looking west. Note the undeveloped
corner lot at Allen and Willow Streets, where the line of four trees is.
Image courtesy of the Waterloo Municipal Heritage Committee.
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A 1902 article in the Waterloo
Chronicle-Telegraph described Emil Schierholtz & Company, a Waterloo
upholstering business, as having “outgrown their premises” (located in the
Devitt Block, now demolished, on Erb Street near King). The same article said the company was
planning to “erect a large new building of their own next year in connection
with which they have asked a number of concessions from the town.” The article also noted that Schierholtz was
forming a new company to manufacture furniture frames.
The “concessions” requested by
Schierholtz & Co. from the Town of Waterloo included a suitable factory
site provided free-of-charge, a ten-year exemption from property taxes on the
site, and an interest-free start-up loan of $5000. In return, the company agreed to conduct business for ten years
and to employ at least forty workers.
The proposal was drafted as a bylaw and
put to a public vote, and it was passed by a nearly 8-to-1 majority.
In early 1903 Emil Schierholtz and his
partners began construction on their new furniture factory at the corner of Willow
and Allen Streets, in the growing residential neighbourhood. Further research is needed to determine how and
why the site was chosen. Perhaps one of
our readers knows the answer?…
As an aside, from 1902 to 1904 several other
entrepreneurs, including William Greene and G. C. Raehr, received similar inducements from Waterloo to build factories in the town. In the late 1800s and early 1900s, Berlin
(Kitchener) and Waterloo courted and facilitated industrial development by
offering financial incentives to manufacturers. The resulting Greene collar-and-cuff factory operated for about
ten years at William and Willow Streets, at the edge of the Mary-Allen
neighbourhood, and will be the subject of a future blog post (also see maps,
below). The proposed Raehr shoe factory has a good story attached to it; click the text link to read more about
it in a recent newspaper article by Jon Fear.
Although the Schierholtz furniture factory
was completed and occupied by the end of 1903, the new venture didn’t last
long. The book New Hamburg as it
Really Was, by Ernest F. Ritz, recounts how a 1907 fire at the factory prompted
Schierholtz
& Co. to move its operations to New Hamburg. Financial incentives offered to Schierholtz by New Hamburg also
played a part in that transaction.
According to a 1972 article published by the
Waterloo Historical Society, Eben (E. O.) and Ira Weber, and their father,
Louis, bought the Waterloo factory from Schierholtz and his partners, and began
operating it.
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Click to enlarge.
An idealized “impression” of the factory at Willow and Allen
Streets, c. 1908. The illustrator has
taken some artistic license in suggesting a far busier intersection than it
would have been – a common practice when depicting industrial buildings at the
time, and one that conveyed a sense of prosperity. Allen Street is shown with horse-drawn, streetcar and automobile traffic, as well as pedestrian traffic on the
sidewalk. Reproduced
from the publication The Twin-City Berlin & Waterloo and Their Industries,
Commercial, Financial, Manufacturing; published 1908 by authority of the Board
of Trade. Image
courtesy of the University
of Waterloo Library.
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The Webers’ Waterloo Furniture Company factory
is described in the 1908 publication The Twin-City Berlin & Waterloo and Their
Industries, Commercial, Financial, Manufacturing, as well lighted and made of brick, with “a
frontage on each street of about 100 feet.”
The description
goes on:
“The plant is
thoroughly equipped with the most modern machinery and appliances for the
production of their well-known line of upholstered furniture. All goods sold by them are manufactured
entirely on these premises by skilled mechanics.”
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Click
to enlarge.
A section from the
1908-1913 fire insurance map of Waterloo, showing the Waterloo Furniture Company factory and surrounding
neighbourhood.
The factory appears to have been served by a rail link with the spur
line that passes through the Mary-Allen neighbourhood to this day. The track to the factory would have cut
through the land comprising today’s Mary-Allen Park. A tall smokestack rose from the square section in the rear
(detail below). Note, at William and
Willow Streets, another factory building.
This little industrial building, the W. A. Greene shirt-collar and -cuff
factory, was built around the same time as the furniture factory, but was
vacant when this map was updated in 1913.
Greene lived for a while at 59 George Street, and was also involved in
the large Williams, Greene & Rome Company of Berlin (Kitchener), a
manufacturer of shirts, collars and cuffs.
Image courtesy of the Waterloo Public Library, Ellis Little Room of
Local History. |
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Click
to enlarge.
A close-up of the map
above, showing the Waterloo Furniture
Company factory and its
outbuildings. Image courtesy of the Waterloo Public
Library, Ellis Little Room of Local History.
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E. O. Weber also went on to own other furniture factories, in Preston
and Kitchener, and was heavily involved in the development of the Westmount
neighbourhood of Kitchener-Waterloo, as well as the Westmount Golf and Country
Club.
The business at Willow and Allen Streets that
came to be called the E. O. Weber Furniture Company prospered for a while, but fire continued to plague the factory.
After twenty years under Weber ownership, at
the end of a late workday on a Friday evening in November 1928, a finishing
room explosion started a fire that killed one employee, John Mitchell. In a
strange turn of events, one local newspaper reported that the ambulance driver
who transported John Mitchell to the hospital was Mitchell’s own son.
In addition to the loss of life, the
destruction of stock prepared for the Christmas sale season caused the company
considerable hardship. At the time, the
financial loss was estimated at $25,000.
Only two years later, another Friday fire on October 24, 1930, completely destroyed the twenty-seven-year-old building. The next day, the front-page headline in The
Daily Record began: “Worst Fire In History Of Waterloo.”
The fire started in the basement, and spread quickly
by way of an elevator shaft. No one was
injured, though the factory was reportedly evacuated with no time to spare
before the interior began to collapse.
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Click to enlarge.
Part of the front page of The Daily Record, October
25, 1930, with its lead story about the fire at the E. O. Weber Furniture Company
factory. Printout from the Waterloo
Public Library, Main Reference Microfilm collection.
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As described in the Record article, “flames
shot 100 feet in the air as a crowd of 8,000 people gathered to witness the
spectacle.” And as happened two years
earlier, the fire struck, in the words of the newspaper, “just when the Waterloo
plant was loaded with goods for Christmas shipment. Had the fire occurred a month later, at least $50,000 worth of
stock would have been moved.”
At least forty employees were suddenly out
of work. E. O. Weber estimated the total
financial loss at $200,000, and his personal loss at $40,000.
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Click to enlarge.
The E. O. Weber Furniture Company factory at Willow and Allen
Streets in October 1930, after it was destroyed by fire. The cars are stopped on Allen Street; the right-hand
photograph is a view looking down Willow Street. Images courtesy of the University of Waterloo Library; E. O. Weber Papers.
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Click to enlarge.
The E. O. Weber Furniture Company factory at Willow
and Allen Streets in October 1930, after it was destroyed by fire. Image courtesy of the University of Waterloo Library; E. O. Weber Papers.
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Click to enlarge.
The E. O. Weber Furniture Company factory at Willow
and Allen Streets in October 1930, after it was destroyed by fire. This is a view of the Allen Street wing of
the plant. Image courtesy of the University of Waterloo Library; E. O. Weber Papers.
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Click to enlarge.
The E. O. Weber Furniture Company factory at Willow
and Allen Streets in October 1930, after it was destroyed by fire. As above, a view from Allen Street, showing
the smokestack. Image courtesy of the University of Waterloo Library; E. O. Weber Papers.
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Two fires within two years, with the second fire occurring
during the Great Depression, proved too big an obstacle for Weber to overcome.
While speculation about the E. O. Weber
Furniture Company’s future swirled in the months that followed, Weber ruled out
Waterloo as a potential site to rebuild, saying Kitchener might be a possibility. But in January 1931, when he announced the
sale of his remaining furniture plant, in Preston, it spelled the end
of his career as a furniture manufacturer.
The lot at Willow and Allen Streets was
cleared. Empty once again, on the 1942
fire insurance map it was marked “School Ground”, presumably for the use of St.
Louis Catholic School across the street.
Research of the lot beyond its years as a
factory site was not done for this article.
But one local resident recalls that is was a
baseball diamond in the 1970s…
Do you have stories about this space? Can you fill in more of the story from the
1940s on? Please submit your comments!
Many thanks to Susan Mavor at the
University of Waterloo Library, and to Karen VandenBrink at the City of
Waterloo Museum, for their generous assistance in providing information about
E. O. Weber for this article.